Damen Yachting
Maritime & Shipbuilding
Campaign Film & Commercial
The challenge
For the introduction of the new Amels 80, Damen Yachting wanted to develop a strong visual campaign around the first yacht in the series. The campaign needed to strengthen the positioning of the Amels 80 as a high-end, artistic, and modern design. It was important to bring together different moments from the construction and launch process into one coherent visual story. Besides the yacht itself, the team behind the project needed to be visible, including designers, sales, and project management.
Our role
We developed and produced a complete video campaign around the launch of the first model in the Amels 80 series. The campaign started with a teaser capturing the moment the yacht is launched for the first time. This video brings together various disciplines involved, including the yacht designer, sales team, interior designers, and project management. For the official launch, we created a more artistic production. On the foredeck, a choreography was performed by a professional ballerina. With powerful beam lights and a minimalist setting, a visual contrast was created between movement, light, and the clean lines of the yacht.
The result
The result is a cohesive video campaign deployed throughout 2025 for the launch of the Amels 80 series. The different productions — from teaser to launch film and Sea Trials video — together form one visual story that brings together technology, design, and art, supporting the positioning of the Amels 80 as an elegant and forward-thinking superyacht.
Sustainable Dike Reinforcement Hansweert
Waterschap Scheldestromen — 2026
Sports & Exercise on Schouwen-Duiveland
Gemeente Schouwen-Duiveland — 2026
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